HANDOUT

A promotional handout to be passed out at COACH stores educating on the (Re)Loved campaign.

Developed a marketing penetration strategy to draw Gen Z’s attention to COACH (Re)Loved including a multimedia promotional campaign.

COACH (RE)LOVED MARKETING PENETRATION

A business development plan for Hermès to open a flagship location in Scottsdale, AZ. This was the capstone to Business of Luxury which focused on financial analysis. The class featured guest lecturer Ruggero Caterini, COO of Dolce & Gabbana.

HERMÈS Business Development Plan

Utilizing the Living Principles Sustainability Model, we analyzed Marriott International Inc. and discovered areas for innovation. Based on these insights we are developing further innovation for their product design focused on economic sustainability.

Marriott Living Principles Analysis

Developed a multimedia campaign for YETI water bottles that would attract Gen Z.

YETI Multimedia Marketing Campaign

Developed recommendations based on market research, in-depth interviews and an online survey.

Spotify Consumer Behavior Report

Previous

CRASH COURSE
Next

A GUIDE TO ONLINE COMMUNITIES